Financial Institutions
Atria Bestseller. High-level bank executives can be notoriously hard to reach for good reason; they’re busy. To contact them in a surprising way, we worked with the publisher of the annual Fintech Directory, a resource used by executives. The goal was to educate these decision-makers about a partnership that could help their institutions keep investment […]
Insurance
Allstate Understood. Excerpts from a campaign that put Allstate and their agents in the position of trusted partner, people who’ve been there and have all-too-human families, too. Doesn’t everyone want someone who gets it when things go awry? Landmark Better bennies. Excerpts from a Landmark campaign to address a shortage of home-visit nurses and doctors […]
Real Estate
Real Estate You are here. Real estate marketing or ‘placemaking’ is constantly evolving, particularly in SoCal where new communities tend to be on the leading edge of trends. No matter the project, taking the basics and crafting a story that brings not-yet-built places and their future inhabitants to life helps solidify a vision and move […]
Fashion/Beauty
Prana Not lulu. The real-deal brand for outdoor enthusiasts, prana catalogs feature ultra-short storytelling aboutadventure-driven clothes. A surprising client relationship, considering that at our first meeting, I rolled off the stability ball I’d been offered as a chair. Additional fashion/beauty experience: TAGS: Let’s work together deidre@reedwrites.com
Finance/FinTech
Atria Rule-breaker. We created a singular voice and vision that seeded Atria as an unconventional new player in wealth management, while launching multiple concurrent campaigns. To recruit financial advisors, three areas were known pain points: feeling undervalued, needing better technology and unresponsive leadership. Using the right combination of media and messages, we got our numbers […]
Technology
Intel M makes it happen. We created a simple way to remind people why processors matter—in particular, how without Core “M,” you’d be missing out on new thinner, more powerful laptops. https://reedwrites.com/wp-content/uploads/2025/08/intel_core_vid-3.mp4 https://reedwrites.com/wp-content/uploads/2025/08/interl_core_vid-2.mp4 Intel Imagine it real. The launch of RealSense introduced devices that understand the world in 3D. But what did that mean for […]
Sports
BSX Insight Beyond the burn. New technology that takes on the current gold standard also takes some explaining. BSX Insight was an entirely new product from a start-up company, so we created a consumer introduction, packaging + instructional copy, all used by the founders for key markets sell-in that balanced wow factor with the answer […]
Packaged Goods
Breakstones Cook’s hack. We wanted to get people thinking about their everyday recipes that could be improved by adding Breakstone’s, by tapping into something cooks love: compliments. Incremental revenue increase? Check. Ads that stood out? Ditto. Zicam Take a breather. People knew Zicam as the cold medicine with zinc; we needed to increase trial for […]
Audio
Shure Audio overhaul. Excerpts from a revamp of Shure product lines, with the goal of capitalizing on Shure’s known technical excellence while bringing new users into the mix. We moved their brand voice into more emotional territory, then streamlined product specifics into simple ‘why it’s better’ content. https://reedwrites.com/wp-content/uploads/2025/08/shure_www_video.mp4 Let’s work together deidre@reedwrites.com BoomCloud Can you […]
Education
Intel The third option. Devices in classrooms started an ongoing ‘ipad versus chromebook’ debate. Intel instead launched a tablet with STEM-focused learning software + textbooks. We created a campaign that asked—and answered, the hard questions about classroom technology, gaining educator respect and market share, with a fraction of the ad spend. ‘Learn bigger’ became the […]