Breakstones
Cook’s hack.
We wanted to get people thinking about their everyday recipes that could be improved by adding Breakstone’s, by tapping into something cooks love: compliments. Incremental revenue increase? Check. Ads that stood out? Ditto.
Zicam
Take a breather.
People knew Zicam as the cold medicine with zinc; we needed to increase trial for their allergy spray. Ideally, we didn’t want to position it against allergy sufferers’ chosen drugstore remedy, but as a break from it, knowing that some customers would stay.
Let's work together
Dogwalkers
Mary Jane on a mission.
This brand was the first to launch a form factor they called ‘dogwalkers,’ which has since become shorthand for all mini pre-rolls. Because cannabis buyers are fickle, we tied Dogwalkers more closely to their origin story—unconditional enjoyment like a stroll with your dog, by using quick hits of dog wisdom and the recommendation to donate to local shelters with every purchase. Voila. Loyalty in a crowded landscape.
Additional CPG experience:
TAGS: