Deidre Reed

Atria

Bestseller.

High-level bank executives can be notoriously hard to reach for good reason; they’re busy. To contact them in a surprising way, we worked with the publisher of the annual Fintech Directory, a resource used by executives. The goal was to educate these decision-makers about a partnership that could help their institutions keep investment programs profitable and independently branded.

After choosing recipients most likely to be interested, we created a cover for the Fintech Directory that mimicked a business bestseller. The title featured our piggyback program with the subtitle customized for each institution.

e.g., How Bank of Omaha is Beating the Odds

Mailed out in regular Fintech Directory packaging, we designed every spare inch of space on these book covers to be useful as an educational tool, including a QR code that led to a microsite with testimonials. Hugely successful, this initiative started highly-profitable relationships and had ongoing shelf life, exceeding all expectations.

Atria

Everything counts.

Small initiatives for partners don’t typically get much attention, but how you treat their needs is still part of your brand story. We created this little onsite and postcard campaign for partner banks facing excess deposits once the pandemic hit. Branch managers called each other, and us, to rave about their effectiveness. Viral marketing, banker style.

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