Deidre Reed

Allstate

Understood.

Excerpts from a campaign that put Allstate and their agents in the position of trusted partner, people who’ve been there and have all-too-human families, too. Doesn’t everyone want someone who gets it when things go awry?

Landmark

Better bennies.

Excerpts from a Landmark campaign to address a shortage of home-visit nurses and doctors in Portland. FB ads put ‘butts in seats’ so well at information sessions that they were deployed in every market.

Let's work together

Blue Shield

Lifestyle insurance.

Moving Blue Shield into a more current and colloquial direction, featuring members with their hobbies as colored shadow images, to show all the individual reasons (fencing tournaments, backpacking trips…) we need reliable health insurance.
Additional insurance experience:
Blue Shield Rhode Island Pacific Life Scripps Health Plan

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