Intel
At every table.
To their credit, when Intel looked at their numbers and saw diversity lacking, they reached out for help. Targeted messaging plus a comprehensive deck of assets for the entire recruiting team brought in a new class of highly-talented women. Foosball was never mentioned.
Let's work together
Tampax
Life as demo.
This campaign is the first time P&G didn’t feature a ‘blue liquid demo’ in the middle of their tv spots—in this entire category. It’s also the campaign that ticked off a Chicago Tribune columnist, who wrote that we’d ruined his memory of Woodstock. Not bad for a category I didn’t want to work in.
PIWH
Still legal.
This little campaign for The Pacific Institute for Women’s Health was done 20 years ago. Bus shelters, go-cards in local clubs and a couple of radio spots worked together to normalize the need for emergency contraception. Yes, the same contraception being debated today.
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